What Is Stale Metrics?
What stale metrics means inside AdsDoneEasy — screens, credits, and review habits — not Google Ads folklore.
Define Stale Metrics against what the product actually shows after OAuth — screens and limits.
- ✓In practice, stale metrics shows up when you turn website evidence into Search themes, RSA drafts, or sync/Optimize decisions inside the linked Google Ads account.
- ✓Treat the label as operator vocabulary so Starter, Growth, and Enterprise conversations stay precise.
- ✓Do not stretch stale metrics into Meta live features or auto-bid claims — those are out of scope here.
- ✓Reuse the definition in standups so stale metrics means the same thing every week.
- ✓Publish stays PAUSED; AdsDoneEasy does not auto-bid; Google bills media spend.
Why this matters
Review habit for what-is-stale
Tie stale metrics to PAUSED publish and sync review cadence.
Stale Metrics: shared vocab
Give the team one AdsDoneEasy meaning for stale metrics.
Map what-is-stale to UI
Point stale metrics at the screen or credit model people actually use.
Tier talk stays clear
Use stale metrics correctly when comparing Starter, Growth, Enterprise.
Frequently asked questions
Can I use Meta Ads for stale metrics inside AdsDoneEasy today?
Meta remains roadmap. Keep stale metrics Search-first in your Google Ads account.
Is auto-bid included when running stale metrics?
No. Guided Optimize may suggest changes for stale metrics, but humans apply or dismiss after sync.
Will stale metrics publish live campaigns automatically?
No. Publish for stale metrics is PAUSED by design until someone enables in Google Ads.
Where does Stale Metrics sit in the product path?
Stale Metrics belongs with strategy, Search structure, sync, or Optimize review — not with auto-bid or live Meta.
Related guides
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