What Is Ad Extensions?
Plain-language definition of ad extensions for teams building PAUSED Search campaigns in AdsDoneEasy.
Define Ad Extensions against what the product actually shows after OAuth — screens and limits.
- ✓In practice, ad extensions shows up when you turn website evidence into Search themes, RSA drafts, or sync/Optimize decisions inside the linked Google Ads account.
- ✓Treat the label as operator vocabulary so Starter, Growth, and Enterprise conversations stay precise.
- ✓Do not stretch ad extensions into Meta live features or auto-bid claims — those are out of scope here.
- ✓Reuse the definition in standups so ad extensions means the same thing every week.
- ✓Publish stays PAUSED; AdsDoneEasy does not auto-bid; Google bills media spend.
Why this matters
Ad Extensions: shared vocab
Give the team one AdsDoneEasy meaning for ad extensions.
Map what-is-ad to UI
Point ad extensions at the screen or credit model people actually use.
Tier talk stays clear
Use ad extensions correctly when comparing Starter, Growth, Enterprise.
Frequently asked questions
Is auto-bid included when running ad extensions?
No. Guided Optimize may suggest changes for ad extensions, but humans apply or dismiss after sync.
Will ad extensions publish live campaigns automatically?
No. Publish for ad extensions is PAUSED by design until someone enables in Google Ads.
Is Google media spend inside the SaaS price for ad extensions?
No. Starter/Growth/Enterprise cover software; Google bills media separately when you run ad extensions.
Where does Ad Extensions sit in the product path?
Ad Extensions belongs with strategy, Search structure, sync, or Optimize review — not with auto-bid or live Meta.
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