What Is Search Theme?
What search theme means inside AdsDoneEasy — screens, credits, and review habits — not Google Ads folklore.
Define Search Theme against what the product actually shows after OAuth — screens and limits.
- ✓In practice, search theme shows up when you turn website evidence into Search themes, RSA drafts, or sync/Optimize decisions inside the linked Google Ads account.
- ✓Treat the label as operator vocabulary so Starter, Growth, and Enterprise conversations stay precise.
- ✓Do not stretch search theme into Meta live features or auto-bid claims — those are out of scope here.
- ✓Reuse the definition in standups so search theme means the same thing every week.
- ✓Publish stays PAUSED; AdsDoneEasy does not auto-bid; Google bills media spend.
Why this matters
Search Theme: shared vocab
Give the team one AdsDoneEasy meaning for search theme.
Map what-is-search to UI
Point search theme at the screen or credit model people actually use.
Tier talk stays clear
Use search theme correctly when comparing Starter, Growth, Enterprise.
Frequently asked questions
Is auto-bid included when running search theme?
No. Guided Optimize may suggest changes for search theme, but humans apply or dismiss after sync.
Will search theme publish live campaigns automatically?
No. Publish for search theme is PAUSED by design until someone enables in Google Ads.
Is Google media spend inside the SaaS price for search theme?
No. Starter/Growth/Enterprise cover software; Google bills media separately when you run search theme.
Where does Search Theme sit in the product path?
Search Theme belongs with strategy, Search structure, sync, or Optimize review — not with auto-bid or live Meta.
Related guides
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