What Is RSA?
Plain-language definition of rsa for teams building PAUSED Search campaigns in AdsDoneEasy.
Define RSA against what the product actually shows after OAuth — screens and limits.
In practice, rsa shows up when you turn website evidence into Search themes, RSA drafts, or sync/Optimize decisions inside the linked Google Ads account.
- ✓Treat the label as operator vocabulary so Starter, Growth, and Enterprise conversations stay precise.
- ✓Do not stretch rsa into Meta live features or auto-bid claims — those are out of scope here.
- ✓Reuse the definition in standups so rsa means the same thing every week.
- ✓Publish stays PAUSED; AdsDoneEasy does not auto-bid; Google bills media spend.
Why this matters
RSA: shared vocab
Give the team one AdsDoneEasy meaning for rsa.
Map what-is-rsa to UI
Point rsa at the screen or credit model people actually use.
Tier talk stays clear
Use rsa correctly when comparing Starter, Growth, Enterprise.
Frequently asked questions
Is auto-bid included when running rsa?
No. Guided Optimize may suggest changes for rsa, but humans apply or dismiss after sync.
Will rsa publish live campaigns automatically?
No. Publish for rsa is PAUSED by design until someone enables in Google Ads.
Is Google media spend inside the SaaS price for rsa?
No. Starter/Growth/Enterprise cover software; Google bills media separately when you run rsa.
Where does RSA sit in the product path?
RSA belongs with strategy, Search structure, sync, or Optimize review — not with auto-bid or live Meta.
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