What Is Negative Keywords?
Plain-language definition of negative keywords for teams building PAUSED Search campaigns in AdsDoneEasy.
Negative Keywords names a concrete idea in AdsDoneEasy Search ops, not a vague ads slogan.
- ✓In practice, negative keywords shows up when you turn website evidence into Search themes, RSA drafts, or sync/Optimize decisions inside the linked Google Ads account.
- ✓Treat the label as operator vocabulary so Starter, Growth, and Enterprise conversations stay precise.
- ✓Do not stretch negative keywords into Meta live features or auto-bid claims — those are out of scope here.
- ✓Reuse the definition in standups so negative keywords means the same thing every week.
- ✓Publish stays PAUSED; AdsDoneEasy does not auto-bid; Google bills media spend.
Why this matters
Tier talk stays clear
Use negative keywords correctly when comparing Starter, Growth, Enterprise.
Review habit for what-is-negative
Tie negative keywords to PAUSED publish and sync review cadence.
Negative Keywords: shared vocab
Give the team one AdsDoneEasy meaning for negative keywords.
Frequently asked questions
Is Google media spend inside the SaaS price for negative keywords?
No. Starter/Growth/Enterprise cover software; Google bills media separately when you run negative keywords.
Can I use Meta Ads for negative keywords inside AdsDoneEasy today?
Meta remains roadmap. Keep negative keywords Search-first in your Google Ads account.
Is auto-bid included when running negative keywords?
No. Guided Optimize may suggest changes for negative keywords, but humans apply or dismiss after sync.
Where does Negative Keywords sit in the product path?
Negative Keywords belongs with strategy, Search structure, sync, or Optimize review — not with auto-bid or live Meta.
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